"Persona is a social role or a character played by an actor. This is an Italian word that derives from the Latin for a kind of mask made to resonate with the voice of the actor (per sonare meaning "to sound through"). In psychology, the Persona, for Carl Jung, was the social face the individual presented to the world - a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual."